Not very many things look the same for more than a decade.  Clothes, hairstyles, viagra cars are just a few things that continuously change.  For that reason along with a few other things, we decided to give our brand a facelift after looking the same for more than 12-years.  The decision TO change was much easier than deciding WHAT to change.  The first step was finding the right designer and that was a difficult process in itself.  Eventually and luckily we found the right person, Jeff Breckenridge.  Jeff was and is very passionate about our brand and he brought a lot of excitement to the process as he developed many different solutions.  Fortunately we did some market testing to see which directions resonated best with both existing and new customers.  The look that emerged as the most appealing was the one that holds many elements from the existing packaging label design, yet creates a higher impact for the Texas flair of the product. Just about everyone has agreed the new design is a significant improvement.  We like to think so too, but would also like you hear more feedback…send us your thoughts! 

Old Design

New Design